Inside the course
Nine modules and more than 90 lessons, taking you from tooth anatomy to a fully booked studio. Part one builds the clinical skill. Part two builds the business around it.
Part one: Shade
Module 1
The Why Behind Whitening
Tooth anatomy, enamel and dentin, tooth color, intrinsic and extrinsic staining, and realistic expectations.
Module 2
Whitening Science
How whitening actually works, hydrogen vs. carbamide peroxide, concentrations, contact time, lights, and managing sensitivity.
Module 3
Safety + Client Selection
Who is a good candidate, when not to whiten, restorations, medical history, informed consent, and when to refer to a dentist.
Module 4
Your Whitening System
Gels, lights, and retractors, gingival protection, PPE and infection control, your core supply list, and evaluating suppliers.
Module 5
The Client Experience
Every step of the appointment, from first inquiry to aftercare, including a full appointment from start to finish.
Module 6
Troubleshooting
Uneven results, white spots, sensitivity, tissue irritation, minimal shade change, and managing a disappointed client.
Part two: Studio
Module 7
From Shade to Studio
Your business model, brand, service menu, pricing, numbers, policies, booking, space, and startup budget.
Module 8
Marketing + Getting Clients
Knowing who youā€™re marketing to, Instagram, content without becoming a content creator, reviews, and your first 10 clients.
Module 9
Business + Compliance
Scope and regulations, researching your state, insurance, documentation, recordkeeping, and a pre-launch compliance check.
Included with every enrollment
Self-paced lessons
Learn on your schedule and revisit any lesson whenever you need it.
Knowledge checks
Every module ends with a knowledge check, so you know youā€™re ready to move on.
Guides and worksheets
More than 15 tools, including a client screening guide, aftercare guide, cost-per-whitening calculator, and state research worksheet.
Continuing mentorship
Support from Ashly as you put what youā€™ve learned into practice.